SES Chicago Gets Started
I am at SES Chicago along with some of the WebProNews team. At 2:15 AM this morning I got a call from Orbitz saying that our American Airlines flight from Lexington, KY was canceled. After a bit of work on the phone early this morning I managed to get us booked on a United flight. It never pays to try to fly to a conference the day they start!
Most of our reporting will show up at WebProNews. WebProNews is also a media sponsor of the event.
The first two sessions I attended focused on contextual advertising. Andrew Goodman of Page Zero Media led the sessions. We also republish some of Andrew’s blog posts … he’s very knowledgable about search and is always interesting. In the first session Andrew made the point that in his very real experience with clients contextual search simply does not deliver enough ROI to justify using it in your marketing mix. This is quite a bold statement considering that Yahoo and Google were both on the panel. Both disagreed that there is any proven difference in the ROI for advertisers placing ads contextually on their partner websites versus within search results.
Here are two article David Utter back at the home office created from my session notes:
No comments yet.