SES Chicago Ends With a Blast
Update … As I suggested in my comment below the WebProNews team was stranded in Chicago last night. Over 7 inches of snow fell at O’Hare halting many flights. Unfortunately, by the time American Airlines canceled the flight late last night all area hotels were booked. After many calls,we found a few rooms at the hotel we have been at all week … the Hilton in downtown Chicago. We took the Blue Line train because cabs were virtually useless in the heavy snow. We ended up walking about 10 blocks in the snow from the station to the Hilton. All of this of course beats what many others went through.
As most of you probably know by now a SouthWest Airline plane skidded off the runway through a fence and into a busy intersection at the Chicago Midway Airport last night. Unfortunately, a six year old boy was killed and some in his family are seriously injured. The car carrying their family is still lodged beneath the nose of the aircraft as of this post at 7 AM this morning. Very sad. Ten people in total were also injured. Below is the original post I made last night.
SES Chicago is finally over. Four days of conference sessions is one day too many. Of course I’m a little tired after the drink fest last night at Buddy Guys Legends. The party was a last minute deal thanks to WebmasterRadio.FM, Bruce Clay Inc., PositionTech, TrueLocal and the New York Times who put up the cash. Everybody had a great time.
The WebProNews team is at O’Hare right now waiting for our departure to Lexington, KY. in a virtual white-out. It is unknown whether our flight will leave on time or at all.
Search Engine Strategies was productive from a news standpoint - our team produced over 25 articles. Also, WebProNews writer Jason Miller produced an exclusive this morning with the first press interview of AIT CEO Clarence Briggs who announced a suit against Google over click fraud.
My take on the click fraud issue is that despite a potentially serious click fraud problem for Google, SEM’s at the conference continue to be upbeat about continued positive ROI for their clients from PPC. So as long as Google delivers value with Adwords click fraud will not be an issue for most advertisers. Advertisers care about return on investment and that’s pretty much it. Click fraud may lower their return but if their ROI is still positive they will continue to advertise. So the challenge for Google is to continue to deliver an ad platform that delivers results for advertisers while doing everything possible to combat click fraud.
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