Email Deliverability And You
If you are an Internet marketer employing email-based campaigns, then you know the importance of your message getting to its intended recipient. What can you do to prevent these mailings from getting blocked? Thanks to a new white paper (PDF) by the Interactive Advertising Bureau, marketers now have an idea of what they should avoid (hat-tip to MarketingVox).
The IAB indicates over 60 billion emails are sent daily, many of which are categorized as spam (80% if you follow IAB). The increased email activity caused a number of anti-spam companies and ISPs to create procedures designed to put a dent in the unwanted mail. However, these procedures can make legitimate emails undeliverable, which can have disastrous effects on a marketing campaign.
There are a number of factors that determines whether or not an email will be delivered, including spam blacklists, content filters and spam traps. The IAB suggests following these steps when trying to avoid delivery penalties:
- Understand the factors that contribute to blocking & filtering.
- Monitor your program delivery to learn the extent of problems.
- Uncover the root causes of your specific issues.
- Ensure your technical infrastructure meets required standards.
- Build relationships with ISPs to help resolve delivery issues.
Because email succesful marketing campaigns depend on a good opening rate (and a good click-thru rate), the effects undelivered mail are obvious. By following the IAB’s guide, improving an email’s negative deliverablity score is easier to accomplish.
Chris Richardson
Staff Writer | WebProNews
problem with text email messages is that it can get lost in the clutter, often misunderstood, no emotional impact and it loses its effectiveness. we’re also unaware that everyday common words can be considered a spam ie money, free, offer etc.
i also understand that 10% of people remember what they read; 20% of what they hear; 30% of what they see; 50% of what they see and hear together. 55% of a messages is derived from facial expressions and 38% from gestures, body languages, etc.
that’s why i believe people will be communicating via video. there’s uniformity of the message (everone hears and understand the same message), it increases response rate up to 30% and improves message retention.