Ask.com Advertises On Google
While they certainly aren’t the first search engine to use Google’s advertising program to promote their search service (Yahoo has done this in the past), Ask.com is the latest to do so. However, Ask’s approach is a little different from previous campaigns.
Instead of bidding on phrases like “search engine” and “online marketing,” Ask.com focused on obscure words like “raccoon“. When a search of this keyword is executed, the results feature an Ask.com advertisement saying, “Use the New Ask.com to find it. Save time. Search better.” Once clicked, users are taken to an Ask.com smart answer page featuring information on the original keyword query.
Whether or not this proves to be effective remains to be seen. However, a number of search engine gurus are impressed with Ask’s strategy, like Barry Schwartz from SearchEngineRoundtable.com, who says:
I am seriously impressed by this long tailed approach to marketing Ask.com. I have always wondered why search engines didn’t use this approach more. Heck, bid on a ton of obscure, low priced keywords, to send traffic towards your own engine. Shopping search engines do it all the time. Travel also, heck most niche vertical engines do this. Why not the main search engines?
If you find any other obscure Google searches featuring Ask.com ads, please let us know. So far, I can only duplicate these results using queries for animals with odd names (raccoon, aardvark, llama).
Chris Richardson
Staff Writer | WebProNews
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