Branded Email Subject Lines = Improved Openings
As one of the acting administrators of WebProWorld, I’ve come across a number of subjects asking how to improve email marketing efforts. One of the most effective methods, according to a report issued by InternetRetailer, is to use a branded subject line. This information comes from a study conducted by Silverpop Systems, which says a branded subject line can increase opens by up to 60%.
If that amount comes anywhere close to being accurate, then using this type of subject line should be an automatic reflex. Other areas to concentrate on include emails with special offers. The study reveals users are less likely to open an email offering a percentage discount (save 20%) in the subject line. However, if the subject used dollar amounts instead of percentages (save $20), openings improved by 45%.
As you can see, two fairly simple alterations can have sweeping effects on how many people open your marketing email. With that in mind, it would be foolish to ignore the information provided by Silverpop’s study.
Chris Richardson
Staff Writer | WebProNews
Can you give some examples of what would be “Branded Email Subject Lines?”
Are you saying that Joe Email doing email marketing could or maybe even should put for example, General Motors Offers… in the subject line?
Wow Chris, that’s a huge difference. I wonder how it effects the spam filters of the major mail clients? Certain words seem to send legitimate mail to the spam box.
I think Branded email subject lines is much better than Boasted email subject lines. Power/action words seem to have been so over used that now they have the opposite effect.
Internet Retailer looks like a great resource site. I have it bookmarked for regular visits.
Brian Hawkins
Hi Chris,
I’ve found that using money amounts in subject lines increase open rates quite a lot. I’ve found this to be true both, in hispanic markets as well as english markets.
By the way, Silverpop’s studies are always full of useful tips.
Cheers,
I would also like to see examples of “Branded” subject lines. The part about putting dollar amounts instead of percentages in subject lines makes perfect sense.
i would imagine that a branded subject line would be something along the lines of “Google Buys YouTube” or for marketing purposes, perhaps, “Check Out the New Microsoft Vista”.
I would also like to see some examples of branded e-mail Subject Lines. I also appreciate the other hints on optimoizimn e-mail marketing.
I manage a high end web development group, but our mrketing has just been referrals …looking to expand!
paul g.