Comments on: Branded Email Subject Lines = Improved Openings

By: paul gothier

paul gothier — Sun, 22 Oct 2006 15:19:57 +0000

I would also like to see some examples of branded e-mail Subject Lines. I also appreciate the other hints on optimoizimn e-mail marketing.

I manage a high end web development group, but our mrketing has just been referrals …looking to expand!

paul g.

By: Chris Richardson

Chris Richardson — Fri, 20 Oct 2006 16:01:23 +0000

i would imagine that a branded subject line would be something along the lines of “Google Buys YouTube” or for marketing purposes, perhaps, “Check Out the New Microsoft Vista”.

By: Charles Kimbrough

Charles Kimbrough — Fri, 20 Oct 2006 00:29:57 +0000

I would also like to see examples of “Branded” subject lines. The part about putting dollar amounts instead of percentages in subject lines makes perfect sense.

By: Coqui Colunge

Coqui Colunge — Thu, 19 Oct 2006 12:24:25 +0000

Hi Chris,

I’ve found that using money amounts in subject lines increase open rates quite a lot. I’ve found this to be true both, in hispanic markets as well as english markets.

By the way, Silverpop’s studies are always full of useful tips.

Cheers,

By: Brian Hawkins

Brian Hawkins — Thu, 19 Oct 2006 07:13:23 +0000

Wow Chris, that’s a huge difference. I wonder how it effects the spam filters of the major mail clients? Certain words seem to send legitimate mail to the spam box.

I think Branded email subject lines is much better than Boasted email subject lines. Power/action words seem to have been so over used that now they have the opposite effect.

Internet Retailer looks like a great resource site. I have it bookmarked for regular visits.

Brian Hawkins

By: Calius

Calius — Thu, 19 Oct 2006 00:17:26 +0000

Are you saying that Joe Email doing email marketing could or maybe even should put for example, General Motors Offers… in the subject line?

By: Chad

Chad — Wed, 18 Oct 2006 23:55:03 +0000

Can you give some examples of what would be “Branded Email Subject Lines?”