Adobe Buys Video Blog Software
Adobe, long associated with images and text, has decided they aren’t going to miss out on the online video/video blogging age. They “announced” their intentions with the acquisition of Serious Magic Inc., makers of video publishing software including a vlogging package. Adobe’s intentions to enter this particular ring were also apparent in their press release statement:
“The huge momentum behind Flash Video, which is powering everything from online TV shows to YouTube and MySpace, is turbo-charging Adobe’s video business,” said John Loiacono, senior vice president of Creative Solutions Business Unit at Adobe. “The purchase of Serious Magic accelerates our vision to make, not just video but all dynamic media, an even more ubiquitous communications vehicle, whether you’re delivering content for the broadcast market, over the web or on mobile devices.”
Adobe will continue to sell Serious Magic’s products. I’m curious if we can expect an Adobe video blog anytime soon.
Chris Richardson
Staff Writer | WebProNews
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