If you are searching for another outlet to display your ads in, MSN has answered your call. An announcement on the MSN adCenter blog revealed the company is allowing current adCenter members to register for the adCenter Content Ads pilot program, a service that displays ads in the “high-quality MSN inventory.”

MSN’s content advertising works in a similar method to Yahoo’s Content Match service, allowing users to expand their campaign beyond search engine results. Once you sign-up at MSN, the company will send an invitation giving users the ability to participate in their new advertising program. The MSN adCenter blog entry has more information:

Participating in the pilot will not only offer you access to our high-quality MSN inventory, but it will also allow you to see a technology preview of a few new UI features. Content Ads offers the same flexibility as Search, as you can set separate keyword bids for Content, and still use advanced targeting settings.

In case you are wondering what these content ads look like, the adCenter blog has an image of a banner ad appearing in one of MSN’s various channels. The ad looks like a normal PPC text ad and it includes three different companies you can click on. If you’d like to know more about this program, the post offers links to the FAQ and the Content Ads Overview. If you are interested in receiving an invitation, sign up here.

Chris Richardson
Staff Writer | WebProNews

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Posted on Thursday, October 19th, 2006 at 10:00 am. Permalink