As expected, to accompany their recently redesigned Panama ad platform, Yahoo! has launched a blog focusing on their search marketing endeavors. Called the Yahoo Search Marketing Blog, Yahoo is expected to use this spot to provide Y!SM members and non-members alike timely SEM information, while relating it to the Y!SM environment.

The blog’s introductory post is along the lines of a mission statement, informing users what they can expect:

During the first few months, we’ll use the blog primarily to inform and educate you about the many features and benefits of our new platform, and the important administrative details that you’ll need to know before your upgrade date. We encourage you to bookmark this page, or better yet, subscribe to the blog via RSS, so you can have all the info you need to hit the ground running.

As we move past the upgrade, we will begin to take a broader look at online marketing and the challenges you face. We’ll examine how 21st Century media such as Tivo, satellite radio and the Internet are contributing to the challenges faced by traditional marketing channels like TV, radio and newspapers. Audiences are fragmenting, and advertisers both large and small are looking for understanding and insight into alternate solutions that will provide the connections they need to their target markets.

I would expect the Y!SM blog to function much like Google’s AdWords blog, which is a great resource for AdWords members. Following that rationale and the quality exhibited from other Yahoo blogs (the Buzz blog is my favorite), it stands to reason their newest member will keep the tradition of quality posting alive.

Chris Richardson
Staff Writer | WebProNews Blog

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Posted on Thursday, October 26th, 2006 at 10:35 am. Permalink