The Paris Hilton Approach To Link Building
There are many things you can learn about search engine marketing from infamous rich girl Paris Hilton, who some have called The Queen of Links. Rand Fishkin of SEOmoz puts it another way - “This falls under my ‘Paris Hilton Law of Visibility,’ which states that even the least attractive content can be the most visible with the right media attention.” As you can see, Hilton’s affect on the marketing world has been noticed.
But how can you take the Paris Hilton marketing lessons and apply it to link building? Before we get into that, I should probably provide a little context. Fishkin’s latest post compares link building against creating valuable content and he contends that in today’s search environment, well-linked sites with poor content will, in all likelihood, rank better than sites with excellent content and little-to-no links pointing to them. While it’s probably true well-written content is a very attractive option for inbounds, having such content in no way guarantees good rankings, unless you are producing this content for a non-competitive keyphrase area of the web.
This is where Ms. Hilton comes into play and like Paris has demonstrated, the key to a successful media presence depends on the amount of people paying attention to you. This theory can easily be applied to search engine marketing: your site, unless it’s in an non-competitive area, will not be considered “popular” unless there are a number of unique links pointing to it.
What Fishkin recommends is to develop good content, which will make you more attractive to social networks (Digg, Del.icio.us). Once these sites take notice, the amount of inbound links should improve. However, there is a caveat:
Great content is merely a means to an end, not a ranking strategy by itself. In fact, I have little doubt that much (possibly most) of the very best content on the web today ranks nowhere in Google because it hasn’t been well-marketed.
This means even though Google, et al, are opposed to link farms and the buying of links (and they’ve adjusted their algos accordingly), the amount of links pointing to your site will usually trump the quality of the on-page content.
Chris Richardson
Staff Writer | WebProNews Blog
That’s true. Just get a few thousand inbound links pointing to your site, and it doesn’t matter what your content (if you have any) consist of.
We put way to much credit into Google and it’s “100+ filtering system”. All that counts are the “Paris Hilton Law of Visibility” as you quoted.
Mostly true. But… you can not get a big number of links if your site is useless.
So, if we use a synonim, a regular girl would never get the same attention received by Paris Hilton…
I agree, Paris Hilton’s website gets a lot of attention, however, when doing business More than 95% of the power of any ad copy is what they see in the subject line. All the super affiliates such as a friend of mine who learned this first hand has signed up 53,000+ members in his business since May 2006 using Google AdWords.
All you need is to lead people to link to you and talk about you without any effort from your side.
Ask me why Bush, Paris Hilton, are their and mentioned on every blog and post.
Bush and Paris didn’t ask people to link to them, all it needs is how to get the attention rolling and Rolling again.
It is not a one time rolling or 15 minutes fames, it is the principle of getting to the mass over and over again.
well. smart ones build links in smart way. man is gifted or not.
I have not spent one dime on links and nor do I have a famous name. Guess how many hits I have had in 8 months? Yep, zero. nada, nunca, zilch ….As merely a “hobby site” to learn how to do a website, I would be curious to see any results by writing this. Hmm…Thanks for your time.
I tell you again. A regular girl / guy will never get the same attention as Paris Hilton, Bush, etc.
How many websites are on the internet? 100 Million? How many Paris Hilton’s can you remember instantly? 10? 15? Well… if more than 15 you are a lucky guy.
To be among these fifteens… this is what is almost impossible. Your chances to win the lottery are higher…