Google Sticks Its Hand Into Yet Another Cookie Jar
First, I should probably go on the record by saying that I am a Google apologist. I’ve probably even went a little out of my way to spin all of the company’s moves in a positive light.
Heck, I’ve even compared them to the Roman Empire.
I’m just not sure what to make of the company’s move into the traditional media outlets of both print and radio. On the face of it, the strategy seems sound. As I probe deeper into these moves, however, I’m left wondering what exactly Google is trying to accomplish through all of this.
The question that springs to my mind is this:
Is it beneficial to be a jack-of-all trades and master of none, or is it more effective to focus on specific realms in which to excel?
Google’s bread and butter is search, without question. The company has effectively demonstrated the ability to outshine its competitors in the search industry time and time again.
In the last six weeks, however, the company has bought YouTube and Jotspot and announced plans to venture into print and radio advertising. Video, Wikis, Newspapers and Radio… does Google have too many irons in the fire?
No company can be the absolute best at everything, not even Google.
Joe Lewis
Staff Writer | WebProNews
For a list of things that Google is not the absolute best at, just go here:
http://www.google.com/intl/en/options/
The strategy is that if you do not have one specialty that you lean on for your income stream, then when a competitor cuts you off, you can just grow in another direction. That’s great when you have a big pot of money, but not so good when resources are limited. Right now, Google is just feeling rich.