Internet Business and Marketing Trends

Nielsen Releases October Search Ranking

The monthly search rankings are out again, this time from Nielsen//NetRatings. I’ll give you three guesses about who won, the first two don’t count.

Google, as expected, controlled 3 billion search queries in October, accounting for almost 50 percent of US search queries.

Yahoo! is still strong, garnering just half of Google’s queries, though, and controlling almost 24 percent.

MSN/Windows Live Search continues to either not impress people or be poorly exposed. MSN is down 8 percent to 8.8 percent of the market. That’s a lot of eights, though, which in ancient Chinese circles is a symbol of wealth. Maybe if MSN feng shui’s its search engine, it’ll gather some positive search chi.

Or not.

AOL search, which is code for Google search, tricked enough people to capture just over 6.2 percent of the market.

Ask.com holds on by Jeeve’s coattails, pulling in just 2.8 percent. But Ask did grow by 25 percent.

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