How Will Google Serve Radio Ads?
Andy Beal knows… (courtesy of Donna Bogatin). The process Google plans on using to serve contextually relevant radio ads is explained in a series of images that first appeared on the ZDNet blog. The three images explain how Google brings radio stations and advertisers together; how they deliver these ads; and their current radio footprint.
Concerning this post, the ads are delivered in the following method:
1. Station inventory management system and studio log.
2. Google links electronically with stations to search for inventory that fits advertiser criteria.
3. Inventory is paired with advertiser requests.
4. Google delivers automated order to radio station and reserves inventory.
Are you planning on taking part in Google’s new ad distribution system or will you stick with search engine text ads?
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