It makes me smile when I see those that make up the search industry - the engines - acknowledge what it is making it go - the people. Most of this brotherly support comes in the form of blogs and all of the big four actively update theirs with information relating to the current state of affairs, much to their credit.

As most of you are aware of, producing relevant content is a rallying cry you often hear from the engines when they speak of how webmasters can achieve satisfactory rankings. In the latest post from the Yahoo Publisher Network blog, they discuss how to relevantly optimize your site for readers and contextual advertising - a subject that’s probably suited for beginners.

However, while the concepts may be intended for the novice (write relevant content and your intended audience will discover you… relevant content is also a good way to effectively advertise contextually…), it is agreeable to see a hands-on approach being used by Yahoo instead of a “let them figure it out” strategy.

For example, the post discusses the difference between search engine crawlers and contextual advertising crawlers, a distinction some novices may not be aware of:

Optimizing your site for contextual advertising can help you with both of these success measures. Contextual advertising crawlers and search engine crawlers are very similar, so some time and effort optimizing for a contextual crawler could help make your site more search engine-friendly, too.

Information like this is important because none of us started as experts or gurus. We had to learn much like the newbies do now. Fortunately for them, there’s plenty of documentation available.

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Tags: Yahoo Search, Search Optimization

Posted on Thursday, January 4th, 2007 at 6:21 pm. Permalink