Yahoo!, Google Very Much A Part of Mobile Phone Hype
The early part of the New Year has been especially kind to the mobile phone industry in terms of positive buzz - culminating with yesterday’s Apple iPhone announcement that knocked the social media side of the web off its feet. Standing at the center of this social media storm (well, perhaps not in the middle, but definitely major players) are none other than Google and Yahoo!.
During yesterday’s iPhone announcement - presented by Steve Jobs - Engadget’s coverage revealed the iPhone would very supportive of Google’s cavalcade of web applications (a Google Maps demonstration was presented during the announcement) as well as confirming a partnership with Yahoo!. Surprisingly, the iPhone is not the only device these competitors have partnered with.
According to numerous reports, both Yahoo and Google have also partnered with Samsung for the recently launched SGH-Z720 phone. Google’s partnership allows users to access three of Google’s web applications - search, Gmail, and Google Maps.
Yahoo!’s partnership calls for the phones to come preloaded with Yahoo! Go 2.0; Yahoo! oneSearch (Yahoo’s mobile web search feature); Yahoo! Mail; Yahoo! Messenger and Yahoo! Personal Information Management. Of course, all of these services are intended to provide potential owners with a more robust user experience and considering all of the applications available, Samsung has succeeded in doing so.
Partnerships like these are good indicator of what powerful search engines like Google and Yahoo are focusing on (not solely of course): the mobile Internet. As more and more users adopt this method of Internet interaction, partnering with the mobile phone companies to provide mobile web services goes a long way towards securing a future beyond organic web search.
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Good Article, but in the title, I think you mean “A Part” not “Apart”.
You write good and interesting articles. However, if you are going to send them out across the world, as you do,your America-centric perspective make them appear unrealistic. Google, Yahoo are not the dominant brands say in China (1.3 billion) or India (1 billion) or Russia (160 million) or most countries in Europe. Few here use My Space or You Tube. If you are only writing for an American audience feeding them such a bias is probably normal. Viewed from non-America i.e. 95% of the world it reads as propaganda.
you are, of course, correct Julie. We’ll just blame it on my in ability to hit the space-bar at the right moment. Oh well, I think I got it right in the newsletter, or at least that’s what the archive tells me…
as for malcom, yes my posts do have an American slant towards them and for that, I do apologize. However, your post does not take into account that like it or not, Google is the dominant search engine in the world, not just the US and concerning social media, there’s really no point in me mentioning the Asian or European equivalent because most SMO (social media optimization tends to focus on the American sites like Digg and reddit because THEY DRIVE THE MOST TRAFFIC.
as a person who grew up in Europe, I assure my bias is not intentional or in anyway an attempt to belittle or offend.