Taking Back MLK - From The Search Perspective
I’m sure most of you understand the concept of a Google bomb (it should be called a search bomb because these “campaigns” effect more than Google’s index) and how they can cause humorous search results. Sometimes however, these little contextual backlink pushes associate concepts with sites you and I may find disagreeable or downright pathetic.
Such is the case with a Martin Luther King search bomb that was reported on by Phil Lenssen at Google Blogoscoped. It was revealed in his post that a Google search for King’s full name finds the harmlessly named MartinLutherKing.org site sitting high up in the rankings. However, once you take a quick scan down the index page, you discover Stormfront.org - a notorious white supremacy site - hosts the MLK site in question.
When InternetNews first reported this, the hoax site was at the top position in Google’s results. Now, thanks to an altruistic Google bomb initiated by Tim Hoffman, they now reside in the 3rd position - which is better - but still not good enough.
Because of that, I felt it prudent to contribute to this particular Google bomb, while helping the story get around to the necessary readers and bloggers who are also active linkers. If you’d like to contribute to this current bombing, please do so by linking the Dr. King’s name to either his Wikipedia entry or perhaps to his Nobel Prize biography, like so: Martin Luther King.
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