Internet Business and Marketing Trends

Archive for June, 2007


Wednesday, June 27th, 2007

NoFollow Just Isn’t Cool

I understand why Google wants us to nofollow tag all of the comments on our blogs.

Comment spam is crappy -true. It’s a nuisance and an eyesore -true. Add to that the weight and importance Google places on links in their ranking algo… It’s no wonder Google perceives comment spam as such a problem.

I got it.

Now, here’s the problem - and mind you, this isn’t anything that hasn’t already been said by people a lot smarter than me. The problem is, slapping a nofollow tag on somebody’s link when they’ve taken the time and effort to make a thoughtful and compelling remark or comment on your blog or site, just isn’t cool.

What does it say?

Does it say; ‘Hey, thanks for being a contributor to my site and helping to develop a great discourse about the topic to everybody’s betterment!‘?

Not exactly. It’s more like; ‘thank you drive thru‘ - it’s not even that nice. More accurately, nofollow - in my mind at least - says;

‘You left a comment. I would love to acknowledge your existence, but you might be a spammer. Since you might be a spammer, I better not link to you. Google doesn’t like spammers and… you know, you’re either with Google or you’re against them. So, I can’t really, you know, risk it.’

Well, here’s a newsflash for you: that sucks.

The Internet, is about links. Links are why Google is good -remember? Links make the algo hum and the results relevant (to some extent at least). That’s great and I appreciate Google for their work. That said, if the links are abused and somehow manipulated to leverage some advantage in Google… why is that any body’s problem but Google’s?

Why all of a sudden do we have to start being rude (and yes, nofollow is rude) to people who have shown us courtesy by leaving us a comment? I’m from the South. I guess maybe I’m hypersensitive to rudeness - but that’s how I see it.

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Wednesday, June 27th, 2007

Google Spaz

Google is spazzing.

That’s a technical term. It means that one day, you see your site just fine in the index — ranking in the top 5 or 10 for your target terms, the next day -POOF!- gone completely.

So, of course you panic. You start obsessing over your source code, you start yelling at your IT guys… you spend the remainder of your day poring over SEO forums and blogs - maybe you take up smoking. You don’t find any good answers though, so you go home and check some more forums and blogs, yell at your dog and finally go to bed in a vain attempt to get some sleep.

The next day, you go back to work and find that your site is back. Pfft… it’s right where it’s supposed to be. Everything is cool. ‘Must’ve been some glitch or hiccup in the index’ you tell the IT guys as you apologize for - you know… some of that stuff you said yesterday… Water under the bridge and all that, right right? At least your dog still loves you - probably.

(more…)


Tuesday, June 12th, 2007

SMX Advanced 2007

I’ve been attending search engine, webmaster and various sundry internet conferences for several years now. Been there. Done that. Got lots of t-shirts.

Danny’s new Search Marketing Expo Advanced was, for all practical purposes as far as I was concerned, just another search engine conference. However, on the flight back with plenty of time to do nothing I was able to think a bit about this show - and as a matter of fact, it was really really good.

Just about every show has it’s strengths and weaknesses. So I figured in order to sort of illustrate the reasons why I was so impressed with the SMX, I’d break down my criteria into what I consider the main components for a good conference. So here they are:

Attendees
Crowd
Speakers
Facilities/Food
Location
Weather
Content (quality thereof)
Length
Afterparties
Vibe

(If anybody can come up with a clever acronym using ASFLWCCLAV, do let me know.)

(more…)

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