Internet ad revenue reaches stunning heights
A record spend of nearly $5.1 billion flowed to the coffers of online advertising firms in the second quarter of 2007.
If the real estate bubble is going to impact the fortunes of Internet ad companies like Google and Yahoo in a big way, it won’t be reflected for at least another quarter.
The Interactive Advertising Bureau said the first half of 2007 brought almost $10 billion in revenue to the industry:
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB Internet Advertising Revenue Report covering the second quarter and the first six months of 2007. Internet advertising revenues (U.S.) for the first six months of 2007 were nearly $10 billion, setting yet another new record and representing a nearly 27 percent increase over the first half of 2006. Internet advertising revenue totaled nearly $5.1 billion for the second quarter of 2007, exceeding the $5 billion mark for the first time in a quarter, a 25.4 percent increase over the same period in 2006.
Search ads and display advertising continue to pull in the lion’s share of the spending, with 41 and 32 percent of first half 2007 online ad revenue, respectively.
[…] So shares of Google are tickling the underbelly of $600. Big deal. Wait ’til next year, when trading puts a seven in front of those double-zeroes.Optimism blossoms, like the blade of grass pushing its way through a downtown city sidewalk. Even with a real estate bubble beginning to show signs of pushing against online advertising, (though you wouldn’t know it from the IAB figures), hope grows in the hearts of stock traders when the name of Google is mentioned. […]