Internet Business and Marketing Trends

Google: market cap $225B; world’s info indexed, less than 0.02%

What does nearly a quarter of a trillion dollars of market capitalization buy these days? How about not even a percentage of all the world’s information.

I knew the dollar was having problems against other currencies, but this is ridiculous. (Yes I know market cap isn’t the same as liquid funds, I’m trying to make a joke here, ‘k?)

AdWords ads shown in search results drive Google’s earnings, but Google searches access less than 0.02% of the world’s information. Imagine what the other 99.98% is worth.

Berkeley’s School of Information Management Systems estimated all the world’s information at ten billion terabytes in 2006. Of that, Google had 1,085 terabytes indexed. That works out to a market cap of $207.3 million per terabyte. No wonder Google’s mantra is organizaing the world’s information.

Via KnowledgeBid

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1 Comment »

Comment by Craig Klein Subscribed to comments via email
2007-11-08 14:11:11

Verrryyy Iiinnnnteresting…

So where is all this info that Google hasn’t indexed…? Obviously, not on the web. They’re digitizing and indexing books as we speak…
Could the big elephant in the room be the collective knowledge/information accumulated in our heads?

 
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