Internet Business and Marketing Trends

Plaxo adds Pulse to Mac

The Mac Address Book picked up a connection to Pulse in the wake of the MacWorld conference.

Mac clients have a new version of the Plaxo application, which brings their Pulse feature to the Address Book. Pulse hooks up to what people call the ’social graph’, essentially the social networking people do through a variety of services like Twitter, Digg, and other sites.

Plaxo users will want to use some care in setting up Plaxo, either in Mac Address Book or in Microsoft Outlook. Pulse can very effectively share one’s social activity with other contacts in Plaxo. While that may be the great promise of the social graph, there might be things people would rather not have charted with all of their contacts.

Once in place, Pulse for Mac Address Book provides a single point of contact for the various social updates other Plaxo connections perform. But wasn’t the whole point of the modern Internet, and even Plaxo, to free people from a fixed software client?

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