Blog to stay sane in real estate
A soft real estate market affects all parts of the economy. It presents an opportunity for blogs to shine with the information they can present to detail seekers.
The latest Classified Intelligence client letter hit our inbox, along with the pleasant surprise of an interview contained therein with Curbed president Lockhart Steele, the one-time Gawker managing editor. Steele talked about blogging, and the constant fight for attention, even at his real estate and food blogging endeavor:
Because the blogosphere has become crowded, “the quality of insight gets even more important,” Steele said. Blogging can be a powerful tool to get the pulse of your local market area, he said, but it’s crowded. In other words, be relevant. Be yourself. Know what your clients want to read about and reach out to them. Consider including relevant keywords in blog posts or search-engine optimization.
“Blogging is here, and established. People understand what it is. It’s not a radically different communication tool. It’s not about the blog, it’s what you build with it,” Steele said.
Steele also made an interesting comparison of blogging with traditional journalism, noting how stories are “less researched” on blogs. Instead, the ability to edit a post based on breaking information, and the commentary added by visitors, serve the reader.
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