MSN: No syndication, better search ad ROI
LeeAnn Prescott at Efficient Frontier said the best performance in terms of traffic quality at the three biggest search engines belongs to Microsoft and its MSN/Live search properties.
To borrow a concept from Valleywag (with profuse apologies), here’s the sub-100-word version of Prescott’s blog post at Efficient Frontier about Google, Yahoo, MSN/Live, pure search, and conversions:
Yahoo and Google display search ads on syndicate sites, while Microsoft keeps its search ads to itself, save a few placements displayed within *.msn.com sites. Based on their research, Efficient Frontier found pure search clicks and conversions at MSN reflect the generally high search intent of its visitors. This gives them higher quality traffic overall.
Prescott’s idea holds that the syndicated network ad placements by Google and Yahoo don’t convert as well as search traffic, a concept borne out by her research. “Pure search traffic converts better than syndicated search traffic,” she wrote.
Also, as Search Engine Land observed in the Efficient Frontier data, Yahoo shows awful conversions on its directly-owned search properties. Only 45 percent of conversions tracked by Efficient Frontier for the first week of May for Yahoo came from its properties, with the rest coming from syndicates. People aren’t giving Yahoo’s search ads the clicks, it seems.
[…] sites, while Microsoft … at msn reflect the generally high search intent of its visitors. …http://blogs.webpronews.com/2008/05/13/msn-no-syndication-better-search-ad-roi/MSN syndicates Search to AmazonTuesday, May 2, 2006. msn syndicates Search to Amazon Increased […]
FULL CORPORATE OFFER
Koffi Mbeki International, the principle/sellers with full legal and corporate responsibility and under penalty of perjury, with full knowledge of the act of fraud and as seller are ready and able to deliver the herein offered (AU) metal under the following terms and conditions:
PRODUCT Alluvial Gold Dust
QUANTITY 320kgs with possible rolls and extensions FINENESS/PURITY 99.95% or better
LOCATION: Ghana
PRICE: USD$ 6,800/kg
DISCOUNT: 8% Gross, 6% net to buyer
PAYMENT: EURO or USD by SWIFT Wire Transfer
POINT OF DELIVERY : ACCRA, GHANA
METHOD OF PAYMENT: BANK TO BANK (SWISS PROCEDURE)
DELIVERY: SHALL TAKE PLACE TO BUYERS CHOICE DESTINATION WITHIN 10 BUSINESS DAYS AFTER ACCEPTANCE/SIGNING OF CONTRACT TERMS THE SELLER CONFIRMS THAT EACH CONSIGNMENT WILL BE ACCOMPANIED BY THE FOLLOWING DOCUMENT’S:
1. Commercial Invoice Made out to BUYER
2. Certificate of Origin
3. Packing List
4. Assay Report
5. Airway Bill
6. Certificate of Ownership
7. Radiation Certificate KL
There are two alternatives in terms of delivery of the gold.
1. Either the buyer(s) travel to Ghana to meet Company directors and sign an agreement upon which the transaction will be based. This will also give the buyers the opportunity to examine the whole volume of gold. Buyers destination will be accompanied by two company directors to receive payment unless paid in full prior to shipping from Accra, Ghana. P. O. D.
2. Arrangements will be made with shipping agents to deliver the gold to buyers destination. When the gold arrives at buyers destination, buyer will have test samples of the gold to confirm its quality. The Buyer(s) pays all costs that arise after delivery to the point of delivery Accra, Ghana. (including Government export tax, airfreight, insurance, customs, transportation, refining, assaying, bank charges). It is estimated that Government tax, airfreight and insurance will cost 6.5% of the cost of the raw gold.
The gold will be accompanied to buyers choice destination by two directors to collect payment. Please forward your Letter of Interest with full offer to E-Mail : officefile.1961@yahoo.gr
Once we receive LOI we will forward a contract to you ASAP. As soon as contract is agreed on by both parties, we will begin delivery procedures upon signing and returning contract. We have offices in United Kingdom, Ghana and Spain and India. We look forward to establishing a long-term relationship with you by supplying Alluvial Gold Dust to you on a long-term basis. If you have any questions please call me or email me anytime. We look forward to your prompt reply and are ready willing and able to deliver upon your request.
Mr.Koffi Mbeki.
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