TNS: Internet display ads grab more revenue
A year over year look at first quarter spending in 2007 and 2008 showed online display advertising gaining well. The rest of the media industry…not so much.
TNS Media Intelligence only looked at the display ad business online in comparing it to several other media segments. Only Free Standing Inserts, i.e. those inserts placed into, but not bound to, print media, outgained online display ads in the first quarter of 2008.
Here’s how they stacked up by percentage:
FSI: 8.8%
Internet: 8.5%
Outdoor: 2.5%
Television: 1.7%
Magazines: 0.8%
Radio: -4.5%
Newspapers: -5.2%
An example of online display spending came from measurement firm comScore, and its discussion of quick-service restaurant display ads served in March 2008. McDonald’s easily topped the list, serving over 295 million ads in the month. Only second-place Quizno’s came close to the 100 million mark, delivering 98 million for March.
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