Google’s big in the ‘burbs
Compare and contrast Google and Yahoo, and their respective user bases. Especially the stark contrast in how much people spend and which search engines draw their traffic.
If the reasonably comfortable middle class lives in suburbia, they likely find Google a much more fashionable choice for search, especially if they spend big on the Internet. Heather Hopkins of Hitwise looked at which age groups skew to which engine; in February, Yahoo drew the younger crowd while the older folks headed for Google.
Hopkins updated her research, this time with an x-y graph that really shows the disparity in age and financial condition appeal of Google and Yahoo:
Google’s relative audience strengths - i.e. the groups over-indexed on Google.com relative to the online population - are those that are among the most likely to have spent more than $500 online. This indicates that Google users are more likely to be big online spenders.
Looking at the graph from a distant viewpoint simply demonstrates the appeal of Yahoo and its myriad services to a younger audience. Google isn’t a content machine; they’re more like an owl regurgitating food, ie information, at the request of a searcher.
Nice visual, isn’t it? You’re welcome.
I randomely found out about this nice software you can use to get people find you and be attracted to your headlines in search engines. I think it was called glyphius…
I think I’ll try it to advertise my coming up business.
You pretty much type a headline and it gives you a score. You keep editing it and changing few words until the score gets higher and higher and i guess next thing you know, you have a catchy headline
gOOGLE Is awesome~