FeedBurner Ad Network sacked by Google
The push to AdSense for Feeds begins in earnest.
The gates to the FeedBurner Ad Network display a closed sign, Search Engine Roundtable said. The relevant bit come from the Google Group dedicated to the service:
This is a quick note to confirm that FeedBurner’s former, independent ad network, FeedBurner Ad Network (aka “FAN”), is officially closed. No new applications for FAN publishers are being accepted and we expect the broad variety of options provided through AdSense (including the new AdSense for Feeds product, powered with FeedBurner feeds) will give publishers valuable new revenue-earning potential.
Feeds and ways to monetize them have yet to find a common ground. In one prominent example, cartoonist Scott Adams ended full-text feeds for his The Dilbert Blog in favor of partial feeds, to force readers to come to his site. Many other publishers like tech pundit Robert X. Cringely do the same.
It’s frustrating to users of feed readers who bought into the concept of having their preferred content aggregated in one place. If enough of one’s sites only publish partial feeds, feedreaders become useless as anything but overpowered bookmark managers.
We don’t see an advertising solution correcting matters either. If publishers start making money on partial feeds while driving traffic back to the main content, there’s even less incentive to ever publish a full feed.
good news