Internet Business and Marketing Trends

Archive for August, 2009


Friday, August 28th, 2009

Facebook Set To Revise Privacy Policy

Facebook has announced plans to improve user’s control over their information and allow them to make better choices about their privacy.

The new improvements will include new notifications, additions to Facebook’s Privacy Policy, and technical changes aimed at giving people more transparency and control over the information they provide to third-party applications.

The changes came about after Facebook worked with the Office of the Privacy Commissioner of Canada, which spent a year reviewing the social networks privacy polices. The Commissioner made a number of recommendations, which Facebook plans to implement over the next year.

“Our productive and constructive dialogue with the Commissioner’s office has given us an opportunity to improve our policies and practices in a way that will provide even greater transparency and control for Facebook users,” said Elliot Schrage, Vice-President of Global Communications and Public Policy at Facebook.

“We believe that these changes are not only great for our users and address all of the Commissioners’ outstanding concerns, but they also set a new standard for the industry.”

Specific changes Facebook will be making:

· Updating the Privacy Policy to better describe a number of practices, including the reasons for the collection of date of birth, account memorialization for deceased users, the distinction between account deactivation and deletion, and how its advertising programs work.

· Encouraging users to review their privacy settings to make sure the defaults and selections reflect the user’s preferences.

· Increasing the understanding and control a user has over the information accessed by third-party applications. Specifically, Facebook will introduce a new permissions model that will require applications to specify the categories of information they wish to access and obtain express consent from the user before any data is shared. In addition, the user will also have to specifically approve any access to their friends’ information, which would still be subject to the friend’s privacy and application settings.


Wednesday, August 12th, 2009

Yahoo Gets Mayors In On Fantasy Football Action

Yahoo is trying something a little different this year to promote its popular fantasy football season.

The company that says it has never been a search engine is holding the Yahoo Sports Mayoral Face-off competition, which will pit 11 mayors against each other in fantasy football.

The fantasy season starts on September 10 and ends on December 28. The mayor who does the best in fantasy footballs takes home $15,000 for the local non-profit sports program of their choice. A second prize of $15,000 will be given to the city that receives the most votes from fantasy fans.

Mayors who are competing in the competition include:

Byron Brown (Buffalo, NY)
– Buddy Dyer (Orlando, FL)
– Jim Schmitt (Green Bay, WI)
– Luke R. Ravenstahl (Pittsburgh, PA)
– Ron Dellums (Oakland, CA)
– Kevin Johnson (Sacramento, CA)
– Mark Funkhouser (Kansas City, MO)
– Gavin Newsom (San Francisco, CA)
– R.T. Rybak (Minneapolis, MN)
– Pam Iorio (Tampa Bay, FL)
–Mick Cornett (Oklahoma City, OK)

During the season fans can check out the mayors’ starting line-ups and team roster changers here.

Starting on Thursday, August 13 fans can also help their favorite city win $15,000 by voting here. The winning city with the most passionate fantasy football fans will be announced on September 11, 2009. The winner of the Yahoo Sports Fantasy Football Mayoral Face-off will be announced on January 11, 2010.

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