Warner Music Group and YouTube are close to completing an agreement that would allow the video sharing site to play videos from a number of artists on the Warner label.

Advertising Age is reporting that sources familiar with the situation are very close to have finalized the deal.

The discussions are being led by Google’s VP of content partnerships, David Eun, and Warner’s digital chief, Michael Nash.

Warner is reportedly in talks with Vevo, the “Hulu for music” partnership between YouTube, Universal Music Group and Sony Music Entertainment.

It’s likely that Warner would do a non-exclusive deal with Vevo as part of its strategy for broader distribution of its ad-supported music videos.

Vevo has the potential to be the exclusive distributor of Universal Music and Sony, which is about 60 percent of the U.S. music market. Warner accounts for around 20 percent of the U.S. music market.

Vevo has a partnership with YouTube but it will be using its own video player when it launches sometime in December. The player will allow users to download lyrics, make a playlist or sync music to user-generated content.

Any agreement with Warner would only help YouTube and Vevo to achieve relatively fast growth much like Hulu has done since its launch.

When it comes to privacy and trust the companies that rank highest in the U.S. include eBay, Verizon and the U.S. Postal Service, according to the Ponemon Institute and Truste.

eBay ranked highest as the “Most Trusted Company for Privacy” because of its ability to protect consumer privacy while managing large amounts of sensitive data. Verizon ranked as the second most trusted company, while the U.S. Postal Service, WebMD, and IBM rounded out the top five.

Verizon and the U.S. Postal service became the first telecommunications and government organizations, respectively, to make it into the top three. Facebook made its first ever appearance in the top 10, signifying its commitment to implementing privacy practices that are approved by both their user community and privacy experts.

“Year in and year out our Most Trusted Companies for Privacy study is a fascinating snapshot of public sentiment toward business, and the overall drop of financial services organizations in 2009 continues that trend,” said Dr. Larry Ponemon, chairman and founder, Ponemon Institute.

“With the banking industry at the center of a national financial crisis, it’s no surprise to see a loss of trust reflected in the rankings of even those top performers on this list. Meanwhile, the continued strong showing of e-businesses such as eBay, WebMD, Yahoo!, and Facebook seems to demonstrate consumers’ growing comfort with doing business online.”