You’ve got a visitor to click through to your site. What happens next? Tim Ash will let you know what should happen at SES San Jose, but he gave us some early comments on the topic.

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Keyword bids will become more expensive with Google’s search advertising deal with Yahoo, one search management firm contended.

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A deal with two in-game ad publishers allowed Yahoo to make some 400 games free for people to download and play.

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The collaboration between Yahoo’s search ad business and online traffic auditing firm Click Forensics added electronic reporting of pay per click issues from clients to Yahoo via a new Click Forensics’ feature.

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Strange but true, at least for a few advertisers who eagerly await their advertising’s appearance at a Yahoo search near you.

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A year over year look at first quarter spending in 2007 and 2008 showed online display advertising gaining well. The rest of the media industry…not so much.

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Though antitrust worries may keep Yahoo from doing a deal with search giant Google, there’s nothing to keep them from working a new deal with global retail Wal-Mart for its web properties.

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Despite their significant holdings of networking capability, Google won’t try to pump up the Clearwire mobile WiMax project beyond search and advertising.

Google as super-cheap, efficient, dynamic wireless Internet service network provider? Fuggedaboutit wise guy.

Unstrung said Clearwire won’t be able to touch Google’s “dark fiber,” networking capacity the company has yet to light up and use:

“At this time Google’s involvement in Clearwire is limited to the terms of its investment and does not include providing network infrastructure,” says company spokesman Andrew Pederson in an email.

Google will act as the default search engine for devices on the Clearwire network and develop mobile applications around the service as well as investing $500 million in the venture.

Of course, if Google gets its way with the white space hardware it wants the FCC to approve for wireless 700MHz access in the unused parts of that spectrum, they will have another outlet besides Clearwire to reach people toting Android-powered phones in the future.

LeeAnn Prescott at Efficient Frontier said the best performance in terms of traffic quality at the three biggest search engines belongs to Microsoft and its MSN/Live search properties.

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While shares of Yahoo clung to some gains after Microsoft withdrew its 13-week old effort to acquire the company, a minimal agreement for search ad outsourcing may pry up those clinging fingertips.

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