Google spent $3.24 billion on DoubleClick, and they share a need with display advertiser clients a way to determine the true value for ads.

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HarperCollins took online publishing to a new limit with its expansion of their Browse Inside program to allow people to read full books online.

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The turnkey platform offered by Mochila takes content distribution and ad serving, and puts it into an easy to add package for publishers.

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Andrew Allemann suggested the salad days of working with Yahoo for parked domain ads will be replaced by the grimmer prospect of negotiating with Microsoft.

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The free ride, aka the five-day Add Grace Period (AGP) for buying and returning a domain for a refund, came to an end at the latest ICANN meeting.

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Once the markets close, Yahoo will report on its Q4 and full year earnings. Jerry Yang’s chat will probably include news of whatever layoffs may be scheduled.

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Trademark legalities over Google’s chosen appellation for its Chinese operation has led to frustration at a company that wants compensation.

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Borrell Associates predicts an over local online advertising market of $12.6 billion in 2008, with local search ads comprising a big chunk of that spending.

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The House voted almost unanimously in favor of a bill that would criminalize anyone who does not report illegal images crossing their networks, upon pain of fines of up to $300,000.
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As Danah Boyd hypothesizes on who the ad clicking audience might be, online entrepreneurs should consider this alternative to the pay per click treadmill upon which they walk.

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