Strange but true, at least for a few advertisers who eagerly await their advertising’s appearance at a Yahoo search near you.

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Compare and contrast Google and Yahoo, and their respective user bases. Especially the stark contrast in how much people spend and which search engines draw their traffic.

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Though antitrust worries may keep Yahoo from doing a deal with search giant Google, there’s nothing to keep them from working a new deal with global retail Wal-Mart for its web properties.

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Any potential broadening of an advertising pact with Google likely posed a threat of pervasive antitrust investigations by the Department of Justice.

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LeeAnn Prescott at Efficient Frontier said the best performance in terms of traffic quality at the three biggest search engines belongs to Microsoft and its MSN/Live search properties.

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The potential deals to place Google’s ads on Yahoo’s search results beyond a previous test already garnered opposition from a motley crew of groups.

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Publishers fortunate enough to be in Yahoo Buzz, and receiving the attention a front page spot on Yahoo can drive, enjoyed some big traffic numbers.

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Microsoft will hold firm on its position and its offer to acquire Yahoo: take the money or we’ll simply move on without you.

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The idea that a profitable first quarter for Yahoo could shake more money out of Microsoft received a dismissal from the Microsoft CEO.

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The economic struggles due to a weak dollar and the complete failure of the White House, Congress, and the Federal Reserve to restore its value means, for advertisers, a need to find other outlets for their messages.

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