Your minimum keyword bid on Yahoo Search Marketing could go down, it could go up, it depends on how Yahoo’s new minimum bid policy affects you.

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Google announced during the ad:tech conference their Website Optimizer tool would emerge from beta, and become available to any Google Account, with or without being an AdWords client.

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Richard Brodsky wants regulations to protect consumers from online companies’ usage of people’s personal information without consent. Ad industry groups and several big names on the Internet lashed out at him in a letter.

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Spending on search marketing rises as it pulls money away from other ad initiatives, raising the question of how long SEM will be able to keep growing when considering that dependency.

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Everything you think you know about Google News is, um, possibly wrong, but some of it could be right.

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Users of Google’s Webmaster Central tools have access to an effective module for creating robots.txt files for their sites.

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The sports network won’t use advertising networks to fill in the gaps in its remnant inventory.

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New search system could take eBay searchers away from accessory sellers.

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As small businesses really start spending for local online ads over the next few years, they should push revenue for local ads alone to what the total market is today for all online advertising.

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The ecosystem for greater search information in Yahoo’s results picked up steam with a couple of new details revealed about the platform.

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